TheONEMagazine
College of Communication
From "This is How We Started: The College of Communication History"
A Year after the proclamation of Presidential Decree 1081 or Martial Law (1973), the Philippine College of Commerce conceived Bachelor of Arts in Mass Communication (ABMC). It was a degree program initiated by Mr. Antonio Uy, who was then the Administrative Assistant to the President and Prof. Isabelo T. Crisostomo.
In the mid 70’s, development communication was on its peak thus, then PCC President Pablo T. Mate, Jr. formed a group of educators to design a commerce-based AB Development Communication Program.
When PCC was converted into Polytechnic University of the Philippines in 1978, a ladderized curriculum was designed by the Faculty of Arts and Sciences (FAS).
In 1979, Prof. Samuel Fernandez, Mr. Leonardo Garcia and Mrs. Norma Martinez designed Bachelor in Business Journalism Curriculum (BbuJ) under the Deanship of FAS Dean Dr. Fe M. Duque. Further curriculum studies were conducted by the committee composed of Prof. Segundo Dizon, Prof. Fe Lina M. Salting, Prof. Ma. Victoria G. Red and Film Director Maryo J. Delos Reyes. The said committee proposed Bachelor in Broadcast Journalism (BBrJ), a separate curriculum program for broadcasting.
In the same year, BBRJ was renamed Bachelor in Broadcast Communication or BBRC when FAS turned into the College of Arts and Sciences (CAS).
Bachelor in Business Journalism became Bachelor in Journalism or BJ in 1984 during the term of CAS Dean Dr. Zenaida A. Olonan, who was then the chair of the communication program.
Dr. Nemesio Prudente made a University-wide reorganization upon his assumption of office as the University President in 1986. The Department of Mass Communication together with the Department of Filipino and Department of English and Foreign Languages were pulled out from the College of Arts and Sciences. The three departments were housed in a separate College after the PUP Board of Regents approved the creation of the College of Languages and Mass Communication or CLMC in 1987. Dr. Rustica C. Carpio became the first chairperson of the Department of Mass Communication. She also initiated the revision of the DMC curriculum program.
In 1988, Dr. Carpio proposed the establishment of the National Mass Communication Center and spearheaded the conversion of DMC to an institute of Mass Communication. Dr. Carpio’s position paper was submitted to then Senator Orlando Mercado and the latter authored Senate Bill Number 583 or “An Act Creating the Mass Communication Center of the Philippines.”
Dr. Carpio was designated as the first Dean of the CLMC and concurrently served as DMC Chairperson in 1989. She likewise started Master in Mass Communication Program in the PUP Graduate School and became the chairperson for a decade. She also instituted the Non-Traditional Study Program of the DMC.
Prof. Ma. Victoria G. Red became Dr. Carpio’s successor as chair of the DMC in May 1991. After a year, Dr. Leonida N. Tuazon was designated as the third DMC chair under the Deanship of Dr. Wilfredo L. Alberca. Dr. Tuazon created the Curriculum Enhancement Committee to review the DMC curriculum.
On April 25, 1991, Senate Bill No. 583 was changed into Senate Bill No. 1791 by the Senate Committee on Public Information and Mass Media chaired by the Senator Agapito Aquino. Without amendment with Senator Mercado as author, SB 1791 was approved. Thus, an edifice was put up at the NDC Compound in Anonas Street, Sta. Mesa, Manila to serve as the Mass Communication Center which is also attached to PUP for administrative purposes.
On October 1993, the Department moved to its new home, the Mass Communication Center. It was inaugurated and blessed on December 13, 1993 with then PUP President Zenaida A. Olonan.
The First Level Accreditation status was achieved by the Bachelor in Broadcast Communication and Bachelor in Journalism programs as recommended by the Accrediting Agency for Chartered Colleges and Universities in the Philippines (AACUP) during the second term of Prof. Ma. Victoria G. Red as chair in 1996.
On that same year, the Commission on Higher Education (CHED) recognized the PUP Department of Mass Communication as Center of Excellence in the discipline of communication as Center of Excellence in the discipline of communication for Expanded Tertiary Education Equivalency and Accreditation Program or ETEEAP.
PUP-DMC created various affiliations with other communication agencies and organizations. Two training institutes were launched in 1996 through the collaborated efforts of PUP, International Organization Journalists (IOJ), National Union of Journalist Philippines (NUJP) and International Institute of Journalism-Berlin(IIB). The said training institutes were the Willie Vicoy Institute of Photojournalism for Asia (VIPA) and Asian Center for Broadcast Journalism (ACBJ). PUP-CLMC hosted the training while NUJP and IIB provided the professional and technical expertise, and the IOJ supported the training program through its equipment and other resources.
In November 1997, Prof. Maria Lourdes DP Garcia was appointed as the fourth Chairperson of the Department of Mass Communication while Prof. Wilhelmina N. Cayanan was designated as the CLMC Dean in 1998.
Through the initiative of Prof. Jose Reuben Q. Alagaran II, faculty of DMC and president of the Faculty Club, the PUP Open University offered Bachelor in Broadcast Communication and Master in Mass Communication in partnership with the Philippine Information Agency (PIA) and the Public Relations Organization of the Philippines (PROP). Prof. Alagaran was appointed as the chairperson for both programs in the PUP-OU System.
In May 1999, Dr. Divina T. Pasumbal became the successor of Dr. Carpio as chair of the Master in Mass Communication Program at the PUP Graduate School.
The turn of the century ushered in significant changes and development in the history of the Department of Mass Communication.
DMC Chairperson Maria Lourdes DP Garcia revived the proposed conversion of DMC into an Institute of Mass Communication. PUP President Dr. Ofelia M. Carague instructed the Vice President for Academic Affairs Dr. Samuel M. Salvador to create a committee. Thus, in October 1999, a 5-man working committee was commissioned to develop a proposal. The committee was composed of CLMC Dean Wilhelmina Cayanan as chair, Prof. Maria Lourdes DP Garcia and Prof. Divina T. Pasumbal as co-chairs, and Prof. Ma. Victoria G. Red with Prof. Joey Alagaran as members. Dr. Rustica C. Carpio, who is the original proponent, was also involved in the preparation of the position paper for the separation of DMC from CLMC.
After a month, in November 1999, the BBRC and BJ programs were granted the Level II status by the AACUP. With its performance, AACUP strongly recommended the conversion of DMC not into an Institute but into a College of Mass Communication. Consequently, the proposed separation of the Department of Mass Communication from CLMC was pushed through and submitted to PUP Administration. During the process of PUP Administration’s study on the proposal, Dr. Robert F. Soriano was designated as Chairperson of the Department of Mass Communication in November 2000.
It was on May 2001 when the Department of Mass Communication realized its dream to stand as one College. The PUP Board of Regents approved the separation of DMC from CLMC and the College of Communication was born.
Dr. Divina T. Pasumbal became the first Dean of the College with Dr. Maria Lourdes DP Garcia as Chairperson of the Department of Broadcast Communication and Dr. Robert F. Soriano as Chairperson of the Department of Journalism. A year after, Dr. Soriano resigned from his position thus, Dr. Pasumbal concurrently served as the Chairperson of the DOJ. On January 2003, Prof. Filemon V. Viduya was assigned as Chairperson of the Department of Journalism.
In 2004, Dr. Pasumbal was permanently appointed as Director of the University’s Public Affairs Office. Hence, the Chairperson of the Department of Broadcast Communication Dr. Maria Lourdes DP Garcia was installed as the Acting Dean of the College and concurrently served as DBC Chair.
On July 2004, Prof. Edna T. Bernabe was designated as the new Chairperson of the Department of Broadcast Communication while Prof. Angelina E. Borican was assigned as Head of the Research, Extension and Linkages Office of the College who later on appointed as Chairperson of the Department of Journalism replacing Prof. Filemon V. Viduya who was appointed Faculty Assistant in the PublicAffairs Office. Prof. Racidon P. Bernarted then designated as Head of the Research, Extension and Linkages Office as the same time the Accreditation Coordinator of the College.
Before the end of the term of Dr. Lourdes DP. Garcia as dean of the College, new program Bachelor in Communication Research was approved and offered in the College making the curricular offerings of the College into three programs—Bachelor in Broadcast Communication, Bachelor in Journalism and Bachelor in Communication Research.
On April 2006, Dr. Robert F. Soriano was appointed as the 3rd Dean of COC. During his term the College successfully passed the 3rd Level Accreditation on the same year.
The College of Communication mirrors the “Poor Man’s University” vision towards competence and excellence. Being one of the biggest communication schools in the Philippines, the COC will uphold its commitment in providing quality communication education to a large number of economically challenged Filipinos.
Vision
A premier College of Communication that is globally competitive.
Mission
The Polytechnic University of the Philippines College of Communication is committed to provide communication education for the development of globally competitive communication professionals.
Goal
Establish academic leadership in the study and practice of communication responsive to the changing needs of information society.
Objectives of the Department of
Broadcast Communication
1. Maintain effective and efficient management of Department of Broadcast Communication faculty, students and staff.
2. Enhance teaching competence and academic qualifications of the department through the career advancement and adoption of information communication technology to meet the challenges of the times and be globally competitive.
3. Develop and produce quality, high-principled and ICT oriented graduates who can contribute to national development and be quality competitive.
4. Provide quality instruction to Broadcast Communication students through continuous updating and development of the curriculum in incorporating new concepts and perspectives in Radio and TV productions and developing additional program related to other areas of broadcast communication.
5. Inculcate "research culture" among Department of Broadcast Communication faculty and students through professionalization and institutionalization of research and development needs of the department.
6. Strengthen extension services through radio-TV drama and film production and develop institutional capability through internal and external linkages.
7. Develop a learning resource center that is equipped with adequate and updated broadcast materials such as textbooks, journals, magazines, instructional audio and video in VHS, CD, flip charts, film and other audio video materials.
8. Upgrade the physical facilities of the department through the acquisition and maintenance of modern equipments, tools, and information communication technologies that would enhance student skills and elevate teaching strategies of the faculty to the technical level.
Objectives of the Department of Journalism
1. To enable the students to acquire the theoretical and practical aspects of broadcasting, film and theater and other audio-visual communication, taking into account their social responsibility as conveyors of messages and as active recipients of information.
2. To enable the students to gain desirable values needed by the future broadcast practitioners.
3. To enable the students develop the interest and skills of the conduct of research in preparation for the practice of in-depth and investigative report writing in the areas of science and technology.
